Testimonials: 10 Things Stopping You from Getting Them

It’s time to help others help you help you.

It’s time to get your brand evangelists to tes-ti-fy!

It’s time to bring testimonials to the forefront of your marketing objectives and let your good work be shared by those who appreciate your efforts.

Testimonials build instant trust. They are as close to word-of-mouth advertising as you can get. Best of all, testimonials can fit any media from broadcast to print, social media to web. Testimonials solidify existing relationships and give your clients insight into aspects of your company that provide the most value.

But, man, they are awkward to get.

Maybe it’s a manners thing, but asking for testimonials can be unsettling. I’ve come up with 10 reasons, more like excuses, why business professionals avoid asking for testimonials. Here’s what used to stop me. Don't let them stop you. Listen to your inner advisor so you can go out and get the street cred you deserve.