The 'I'm Too Busy To Sell' Excuse: What It Really Means

When I hear that a management consultant is too busy to get out there and sell their services, I never take it at face value.

This is only because the "I'm too busy" excuse can actually translate into a number of different meanings, from feeling overwhelmed and overextended to not knowing how to close the deal.

Let's begin with the obvious. Maybe it's true – you couldn't possibly add another thing to your day, even if it is essential to growing your business.

While that situation may suit you fine in the short term, working too hard is a recipe for professional burnout and revenue shortages. Changes must be made.