The Ten Commandments (Plus Five) Of Highly Profitable Sales Letter Writing

Every year U.S. direct mail marketing efforts pull in hundreds of billions of dollars in sales and charitable donations. In fact, according to The Direct Marketing Association direct mail driven sales are fast approaching the 1 trillion mark. For those organizations who know how to use it, direct mail always has been and always will be a profitable core component of their overall marketing strategy.

Several factors are key to your direct mail marketing success. One of the most important is the letter. In many cases, particularly with small to mid-size service organizations, the sales letter may be the entire marketing package. But given the right list and the right offer, a skillfully-crafted sales letter can be all you need to turn a substantial profit -- or, pull in a large number of qualified leads. With that fact in mind I offer you: Nicastro's Ten Commandments (Plus Five) of Highly Profitable Sales Letter Writing: