Top 10 Lead Generation Mistakes Made By Professional Services

John Doerr By John Doerr, Founder

Williamson: [handing Roma lead cards] I'm giving you three leads...
Ricky Roma: Three? No, I count two.
Williamson: There's three leads there…
Ricky Roma: I'm waiting for the new leads.
- Glengarry Glenn Ross, David Mamet 1992

Leads, leads, leads. It seems it is all about leads once the referrals and the circle of family and friends aren't enough to keep our firms growing. Yet, when it comes to generating leads, most professional services firms get it all wrong in ten very common ways.

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