Turning Your Audience into Clients: How to Generate Leads from Your Speaking Engagements

I couldn't believe my ears when my client Patrick recently declared: "I never get leads—much less real projects—from my speaking engagements." What?!? It seemed impossible. How could any speaker, carefully chosen from a pool of formidable competitors, not glean quality new business opportunities as a result of his/her presentation at a conference or seminar?

Now take note, Patrick offers technical content to intrigue an audience. He has an acceptable delivery style—nothing that should detract from lead generation. The problem was that his presentation itself was just a single touch. And one touch is often not enough to generate new business.