Use Holiday Emails to Give Your Prospecting a Boost

Smart sellers can use holidays as an occasion to reach out to their prospects via email, especially contacts that have been hard to reach in the past.

What makes a holiday such a great time to check in? For one thing, they're events that we all know, recognize, and celebrate, so you can start off on common ground. At the same time they're more festive and personal than other days.

They give you an easy reason to reach out in a personalized, non-sales way to those elusive prospects on your list.

Here are just a few good holidays on which to consider emailing your prospects:

Thanksgiving: Contact everyone on your list just before Thanksgiving to let them know you are thankful for them and you hope they have a happy day of celebration. (Keep in mind that the Canadian Thanksgiving is in October.)

Christmas, Chanukah, and New Year's: The December holiday season is the perfect time to thank people for their business, wish them a safe and happy new year, and mention that you'd love to work with them in the future.