How to Use Social Media Marketing to Drive Trade Show Activity

Remember the good old days when social media was just for playing Farmville and connecting with friends? MySpace was still popular, and Facebook wasn't the giant it is now.

All of that quickly changed. Social media has become the thread that pulls together strategic marketing campaigns the world over. A properly done marketing campaign seamlessly weaves together social media, PR, and SEO. But a poorly planned social media marketing campaign can quickly kill the marketing you do.

It might seem obvious to apply social media marketing to online events and campaigns, but don't forget in-person events. If you're exhibiting at a trade show, social media marketing before, during, and after the event is now essential. Follow these steps to create a campaign that gets attendees and their peers not only talking about you but also visiting your booth and doing business with you.