Virtual Business Environments a Perfect Match for Service Firms

Lead Generation is still the number one goal for most marketing professionals. In fact, Unisfair's annual marketing survey recently revealed that 66% of respondents consider lead generation to be their top priority, far ahead of brand awareness (17%) and customer retention (16%). But in the face of shrinking budgets, increasing pipeline targets, travel restrictions, and a growing concern about carbon emissions, marketers have had to rethink their old, familiar lead generation tactics.

Today, an increasing number of professional services firms use virtual environments for everything from corporate training to road shows, user conferences, and global product launches. Web-based platforms allow participants to enter a virtual environment where they can view live or on-demand conference sessions, enter virtual booths, as well as network with peers, speakers, and event staff—all from the convenience of their web browsers.

The environment and technology advancements are not only convenient and fun for attendees, but they offer incredible benefits for professional services companies, who are used to virtual teams, virtual offices, and virtual ways of working. By dramatically increasing their reach to include a wider audience at a much lower cost, companies who have executed successful virtual events are rapidly discovering another aspect: a steady stream of highly qualified leads.