Webinars: So Easy Even a Small Company Can Do Them—and Do Them Well

If you have never participated in a webinar, you might think that producing such events is a huge undertaking that only large companies can do—and afford. And some of the literature out there might try to reinforce that. The reality is, however, that webinars aren't difficult to produce, don't require a lot of time, and don't have to cost a lot.

In this article, Eric Rudolf sets the record straight and dispels four of the top myths associated with producing small-company webinars, including the idea that you need a team of people to work on the event and that you need to sell something.