As more service professionals look for bigger and better opportunities, many turn to the bright spotlight of keynote speaking to open doors. Between the bumpy economy and the flood of low-cost experts, getting five-figure speaking engagements isn't as easy as it once was. Below are two changes going on in this market and how they impact buyers' expectations.
Tag-Team Buyers
Have you ever had a buyer say, "We want you; send the contract," and then they drop off the face of the earth? The contract doesn't get signed, and the buyer won't return your calls. When you finally reach the person who swore they were the final decision maker, they say, "Well, we're going in a different direction."
Here's what happened: you got vetoed.
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