What Not to Do with a Cold Call Email

Sometimes it is truly impossible to reach a prospect by telephone, and you have to use email. And for some prospects email is their preferred form of communication. While nothing beats the direct interaction of a live phone call, sometimes you simply have to send a cold prospecting email. If you do so, however, be careful.

Here's an email I received this week (typos and all):

 

"I hope you enjoyed the weekend. I tried your office this morning but unfortunately could not get a hold of you. I would like to meet with you next week to learn more about Weiss Communications and its overall operational structure. With the emergence of converged services, businesses are demanding greater performance from their networks than ever before. I would like to present a solution that will offer cost-effective security, any-to-any connectivity, quality of service, scalable bandwidth, and a platform for convergence that eliminates network redundancies and supports a fully meshed enterprise environment. XYZ Company can be your strategic partners as you work complete your vision. Our dedicated team of professionals, robust product portfolio, and unmatched commitment to delivering the highest possible level of service will make a key impact to your organization.

"I am seeking to build and maintain a long-standing relationship with your organization that enables me to help you work smarter and more efficiently. We are proud of our reputation as an industry leader in customer service and continually strive to lead the industry in key service areas like installation, repair, and client services. Over the past years, we have made significant investments into our network infrastructure and increased our local support teams. You will always have access to the people you need, when you need them.

"To that end, I would like to take a collaborative approach to understanding your business. Please let me know when you will be available for next week to further discuss strategies.

"I look forward to hearing from you."