When 'No' Is Better Than 'Yes': The Advantage Of Sales Rejection

Salespeople are charged with, well, selling. And it doesn't matter whether we do it in person, on the phone, or even through email.

When, at any point, prospects say "no" or "call me in a few months," (translation: "no"), we have a knee-jerk reaction. We press forward, invoke our services' singular benefits, and gently persuade even the most recalcitrant prospect that our firm is the right solution.

Put plainly, "no," to us, is not an acceptable answer.

But "no," though the bête noire of all salespeople, is a fact of life. There are many occasions where prospects simply will not budge. Their objections are usually around insufficient funds in the budget or a high level of satisfaction with a current service provider.