When You Hear The Door Slam: Why Good Companies Lose Good Clients

Most companies with any longevity have, at some time, experienced the loss of a long-time client whom they thought was pleased with their services. The companies come away from the experience scratching their heads wondering what went wrong. It's one thing to lose a client when we have stumbled and not provide them with quality service, but it hurts more when we know we are doing a good job, but the client leaves us anyway.

Clients rarely leave for no reason at all. Usually, we have simply missed the clues. The following are a few examples from my experience as to what may have happened when a good client heads for the door. Hopefully they will sound a warning bell and ensure that you will not be caught off guard.