White Noise, Part 2: 3 Publicity Campaigns that Cut Through the Clutter

In part 1 of this two-part article series, 3 Changes that Impact Your Publicity Efforts, we explored changes that impact our media campaigns. Now that we know what is less effective, let's focus on what to do next. Instead of simply conducting campaigns and hoping for the best, let's implement strategies that will drive traffic to our website, generate leads, and, yes, create more opportunities.

Here are three publicity models that catch fire in the media. These campaigns are as effective as they are clever. They are designed to not only stand out from the white noise but also to inspire action and increase response. You can use a publicist or apply a bit of elbow grease and implement them yourself.