Your Marketing Communication Lacks Credibility. Here's Why

Before I get too far into this article, I'm going to come right out and say something: I believe marketing communication is quickly becoming a lost art. In fact, I would go as far as to say that at many companies, the quality of marketing-related communication is not only devalued, but coming dangerously close to being completely ignored.

I will save the "why" for another day and another article. But suffice it to say, marketing's recent love affair with things like YouTube videos, social networking, and flashy interactive media have made writing great copy (much less acceptable copy) a secondary part of the marketing function. And the recycled taglines, over-used buzzwords and misstatements of fact that result are often embarrassing—even to people who think "The Apprentice" is a actually a show about business.

With the above in mind, the remainder of this article will outline nine reasons your marketing-related communication might be damaging your company's credibility.