Bruce W. Marcus is the author of 15 books, including Professional Services Marketing 3.0 (Bay Street Group, LLC), Competing For Clients -- The Complete Guide To Marketing Professional Services (Probus, 1986, Rev. 1991); New Dimensions In Investor Relations (Wiley, 1997); Competing In The New Capital Markets (Harper Business, 1991); Client At The Core [with August Aquila] (Wiley, 2005) and Competing For Capital (Wiley, 2005), as well as numerous articles, studies, and position papers on business, finance, and marketing.
A member of the Bay Street Group, he is the editor of The Marcus Letter, read internationally by more than 22,000 lawyers, accountants, consultants, and the marketers who serve them, and the blog, The Marcus Perspective.
His writing has appeared in major business, professional, and financial publications, and he was a regular columnist for several Microsoft industry pages. He has been a speechwriter for many of the Fortune 500 companies, and major national political figures, including Robert Kennedy and Senator Jacob Javits, and was the author of a major report for President Carter. In addition to being a RainToday Contributing Editor, he is on the advisory boards of Accounting Today and Practice Development for Solo & Small Firms and writes regularly for these and other publications.
As a marketing consultant and strategic marketing planner, he has served a diversified clientele that includes most of the Big Five accounting firms, and many major law firms. His consulting clients have included Booz Allen Hamilton, Andersen Consulting, Towers Perrin, and Emerson Consultants, as well as many smaller firms.
He was a member of the marketing committee and responsible for external communications, public relations, advertising, and marketing programs for both Arthur Young and Company and Coopers & Lybrand; a senior partner in the Financial Relations Board; a senior executive in the corporate relations department of Mobil Corporation and of the international public relations firm, Ruder & Finn, Inc.; and president of his own successful firm.
As a specialist in the problems of the capital markets, investment banking, and financial marketing, he has been consultant to Goldman Sachs; Lehman Brothers; Blyth Eastman Dillon; Donaldson, Lufkin & Jenrette; CitiCorp and Chemical Bank. He has also been an economic consultant to the governments of Turkey and Puerto Rico, and is a past President of the New York Association of Business Economists.
A frequent guest speaker on marketing and investor relations before professional organizations of consultants, accountants, lawyers and others, including both the American and Canadian Bar Associations and the American Institute of Certified Public Accountants, both in the United States and abroad, he has also consulted with the American Bar Association on advertising policy, and is a member of the communications advisory committee of the New York City Bar Association. He has produced and written innumerable brochures and successful direct response campaigns, as well as corporate annual reports, for which he has won a number of awards.
He has been awarded the Silver Anvil of the Public Relations Society of America for the outstanding program in national and international public relations, and served as an adjunct professor at Fordham Graduate School of Business Administration, where he taught the first course on professional services marketing ever taught in the United States in an M.B.A. program. He has been a member of the Board of Directors of AAM -- The Association of Accounting Marketing, and a member of LMA, The Law Marketing Association.
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