Jasmine Sandler is President of Agent-cy where she determines all marketing and sales initiatives. She brings 14 years' experience in media buying, online marketing, technology sales, and strategic consulting to the firm.
Jasmine is a well-known online marketing expert, specifically in the areas of online strategy and online PR, including social media. She has been a featured speaker at the Online Marketing Summit Tour (two years); The Samsung Technology Series, and The Manhattan Chamber Series. Further, she has provided hundreds of strategy sessions to business owners and vice presidents of marketing in the last several years.
Prior to forming Agent-cy in 2006, Jasmine consulted, in senior business development roles, for leading interactive agencies, helping them to grow their businesses. In these roles, she provided audience acquisition and retention strategies to their clients in various industries, including B2B, CPG, education, fashion/apparel, financial services, healthcare, hospitality, non-profit, information technology, retail, and media & entertainment. Before that, she helped develop a start-up action sports marketing agency. In that role, she was the lead in developing an expansive online community—xxtremeconnections.com—for consumers of products and services related to the action sports market.
Before her work in the interactive industry, Jasmine was a Senior Sales Director at IBM Global Services for a period of 4 years, including through their merger with AT&T. She sold managed data services to Fortune 100 and 500 clients in the New York area. Prior to that, she was a media buyer for Foote, Cone and Belding.
Jasmine, a Magna Cum Laude, holds an MBA in marketing from the University of Miami School of Business. She has served as a local board member for the Promotion Marketing Association in New York City. Additionally, she has assisted on the boards of several small non-profits, helping them grow their member bases.