Kristin Zhivago is a Revenue Coach who helps CEOs and entrepreneurs make more money by understanding exactly what their customers want to buy from them—and how they want to buy it. She has become an expert on the customer's buying process.

Zhivago founded her revenue-growth consultancy, Zhivago Management Partners, Inc., in Silicon Valley in 1979, and relocated the company to Jamestown, R.I., in 1996. Clients have included IBM, Dow Jones, Johnson & Johnson, and Bazaarvoice. Zhivago has published hundreds of articles in business publications and sites.

She speaks worldwide on revenue generation, marketing and sales, and business management. She is also the author of a revenue-growth advice blog called The Revenue Journal.

Zhivago's new revenue-growth how-to book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, was launched in 2011. It teaches business owners and managers a proven method for reverse-engineering successful sales to produce new sales in quantity.