Lisa Nirell is the "Chief Energy Officer" of EnergizeGrowth® LLC. She helps B2B companies grow customer mindshare and market share.

In addition to founding Marketing Leaders of DC, Lisa has advised dozens of mid-sized companies, as well as Microsoft, Adobe, BMC Software, and Trend Micro. She is a sought-after speaker, an award-winning FastCompany expert blogger, and the author of EnergizeGrowth® NOW: The Marketing Guide to a Wealthy Company. Download your free chapter and other educational bonuses by registering for EnergizeNews at www.energizegrowth.com.