Automated Lead Nurturing Program Helps IT Firm Increase Sales-Accepted Leads by 105%
When your marketing team needs to deliver a higher number of qualified leads, it had better come up with a solid plan for achieving its goals.
Lumension, which develops, integrates, and markets security software solutions for businesses worldwide, faced that very challenge—and it had to confront it with a limited budget. So, the company's marketing organization developed and optimized a fully integrated and automated nurturing program that converted top-of-funnel leads into sales-qualified leads.
The results were more than they expected. The team increased the number of sales-accepted leads by 105%, and it earned top honors from MarketingSherpa for its email marketing campaigns.
Read the case study to learn how they did it.
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