Firm Combines Direct Mail with Online Features to Increase Sales
Case Study Series: What's Working in Marketing & Selling Professional Services 
Language services provider EPIC Translations was built on referrals, but it needed to bring in more new business than referrals could provide. Online marketing tactics, such as email marketing and blogging, were not generating the desired results, so it decided to go a different route.
Noting the lack of clutter in his physical mail box, Director of Sales Imran Virk decided to explore traditional tactics such as direct mail. Surely, he thought, EPIC's chances of gaining awareness and attention were greater in an environment that has less clutter. He was right.
Using a direct mail piece, combined with an online call to action and online trafficking, the company has received hundreds of inquiries and is in the running for three high-priced deals.
Read the case study to learn how they did it.
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