Inbound Marketing Helps Consulting Firm Increase Leads By 193%
Case Study Series: What's Working in Marketing & Selling Professional Services 
In 2010, Pharmacy Development Services (PDS) began losing traction with its targeted audience: independent pharmacy owners. The consulting firm knew it could help the pharmacy owners with their many challenges, but their traditional marketing approaches weren't catching their attention. PDS stopped generating the leads it needed to grow its business.
PDS needed to figure out how to get prospects to raise their hands and get them into the PDS system so that the company could offer a solution. They turned to inbound marketing, attracting prospects by sharing helpful, educational content.
An inbound marketing system that included content publishing, lead analytics, and CRM, helped PDS increase leads 193% in one year and enabled the company to have more meaningful sales conversations with prospects and make more sales.
Read the complete case study to learn how they did it.
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