Media Detective Work Helps Firm Generate Leads and Land 6-Figure Deals

PNT Marketing Services held its own through the recession. Word-of-mouth was the company's biggest new business source. Publicity, speaking engagements, and blogging also helped keep awareness high in the marketplace. However, co-CEO Tony Coretto and his team felt they needed more leads to grow the business. The problem was the company's resources were devoted to client work.

Tapping into an outside team with a fresh perspective devoted to lead generation—a team armed with criteria supplied by PNT—seemed the way to go. So, the firm hired Only Insight to beef up its lead generation work. This would allow PNT to focus on customer service while paying on a performance basis to acquire more leads.

The three-month program, which involved some media detective work, resulted in two six-figure deals and more opportunities on the horizon.

Read the complete case study to learn how they did it.