Online Ad Network Triples Revenues Using Partnerships, Inbound Marketing

In 2009, with the help of his brother-in-law Devin Yeager, Jeremy Ostermiller founded Altitude Digital Partners, a Denver-based online ad network that sells unsold online advertising inventory on behalf of website publishers.

Their plan was to sell advertising space on the top 5,000 websites, concentrating on the second- and third-tier sites that larger advertising agencies ignored. They wanted to aggregate the advertising impressions of the smaller sites and then have ad agencies bid on them.

The task proved to be a challenge, as the company was unknown to large ad agencies and website owners, it was away from the New York advertising world, and it needed to educate and develop trust with small website publishers.

With partnerships, branding, and inbound marketing Altitude Digital Partners more than overcame that challenge. In two years, it grew from two employees to 13, it's on track to triple revenues in 2011 to $10 million, and it has received $1.5 million from private investors.

Read the case study to learn how they did it.