Small Law Firm Grows Sales 15% with Niche Websites, Social Media

Todd Gallinger started his solo law practice, Gallinger Law, in 2005 soon after he graduated from law school. In the past five years, he has grown the firm from a general small business practice to one that specializes in business law, investor immigration, and estate planning. In 2011, revenues were under $1 million.

Although located in Orange County, California, Gallinger is building a small practice that serves clients around the country and internationally.

Like many practitioners just starting, Todd Gallinger's initial marketing efforts were not focused, and he relied on referrals to land business. He served any small business or nonprofit that walked through his door, and he generated leads by joining business networks such as the local chamber of commerce and business startup groups.

Knowing he needed a presence on the Internet, he created a general website for Gallinger Law that served as a resume and brochure and accepted referrals from his network of contacts. He advertised in the Yellow Pages and in several business publications.

While that hustle produced clients and revenue, it wasn't enough.

Gallinger decided to overhaul the firm's website and integrate social media to foster connections and conversations with potential clients. He redesigned and loaded his website with relevant business law content to boost his ranking on search engines. And he created two niche websites focused on specific law topics. As a result, leads have increased, and the firm is on track to increase sales by 15%.

Read the complete case study to learn how he did it.