Webinar Campaign Helps Global Tech Company Expand Accounts and Generate $12 Million in Sales Opportunities

In 2010 F5 Networks' field and product management organization saw customers struggling to cope with the computing requirements associated with the new RSA standard. Most faced the choice of buying new equipment or settling for slow websites. Moreover, field and product management knew major competitors were raising the issue in the marketplace.

It became critical that F5 get the word out to its customers and educate them about the network security changes. The company also knew that it could potentially up-sell customers of its other solutions on the value of its BIG-IP products ability to address this new key-length challenge.

In an effort to do both, the company launched a webinar campaign that not only helped customers with the transition to the new standard, but also resulted in $12 million in sales opportunities.

Read the case study to learn how they did it.