In this video interview series, Jim Bacharach, Vice President of Brand Strategy & Communications at John Hancock, shares insight into five essential elements of the buying process.
You’ll gain a buyer’s perspective on:
This kit includes five concise video interviews, as well as MP3 audio recordings and transcripts of the interviews.
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In their excitement to speak and meet with prospective buyers, sellers often put selling and themselves first—focusing on their services, processes, and methods.
But that isn’t the best way to win new business.
Buyers report that they frequently dismiss sellers who don't listen and don't understand their needs. In other words, if you want to succeed in sales, you must have a clear understanding of how and why people buy.
To help you gain a buyer’s perspective, we went right to the source—Jim Bacharach, Vice President of Brand Strategy & Communications at John Hancock.
Jim is a buyer of a wide range of marketing and creative professional services. In this five-video, multimedia resource, he takes a detailed look at some of the key elements that influence his buying decisions. It’s engaging, relevant, and actionable advice that you can put to work in your sales efforts right away.
Here’s a rundown of what you’ll learn:
Throughout these videos, Jim tells you exactly what he looks for throughout the buying process, conveying valuable, first-hand information that will give you an inside track as you plan and execute your sales strategy.
Download How Buying Works today.
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