(Note: If you cannot watch this live, you can still sign up: You will receive the event recording and a PDF of the presentation slides to view at your leisure.)
With almost eight out of 10 buyers starting with online research, according to an Inside the Mind of the B2B Buyer study, most are nowhere near ready to buy when they visit your website. In fact, reaching out to these "leads" before they are ready is an easy way to alienate them. You need to earn their trust, but not alienate them. Send the wrong content or blast them with too frequent emails—and they are gone forever.
That means it is more important than ever to earn their trust by sharing information of value (to them)—gently, patiently, and carefully.
And since humans are so programmed to respond to stories, you also need to become a good story-teller. This is called lead nurturing. As marketing metrics expert Jim Lenskold of the Lenskold Group once said, "Lead nurturing delivers the biggest bang for the buck in marketing today."
However, setting up an effective lead nurturing program is a massive challenge for most companies. They don’t have the right content to share, they are unable to tell stories, and they have no idea how to earn the trust of prospective buyers.
This is why you need to attend this webinar with B2B demand generation expert Jeff Ogden of Find New Customers. During this live event, he will share simple, practical advice you can take back to your business and use immediately. You will learn how to craft compelling content, you will learn how do develop stories, and you will learn how to identify those prospective buyers actually ready to talk to sales.
All attendees will receive a copy of Jeff Ogden's white paper How to Find New Customers.
Who Should Attend
Anyone—service professionals, marketing professionals, or salespeople—involved in generating leads and converting those leads into sales.
About the Presenter
Jeff Ogden is President and Founder of Find New Customers "Demand Generation Made Simple." He is a B2B marketing expert known as the Fearless Competitor, and he writes about his experiences on his Fearless Competitor blog.
In addition, Jeff has written several white papers, ebooks, and articles. And he is the host of Marketing Made Simple TV, on which he interviews top marketing and sales experts from all over the world.
Jeff is a proud graduate of the University of Notre Dame where he earned a degree in marketing. He also serves on the Board of Directors for Digital Brand Marketing Education and Interactives.
$99 per connection - Gather your colleagues around a monitor in the conference room and have everyone benefit from the advice shared.
- A PDF of the presentation slides
- Unlimited access to the recording of the webinar
- A 60-minute presentation and 30-minute audience Q&A session with Jeff Ogden
CPE Credits › 1
Delivery › Group-Internet-Based
Field of Study › Marketing
Level › Basic
Learning Objectives › After completing this program, participants will able to:
- Explain 2 features that compelling content must have to capture potential buyers' attention
- Explain the best strategy for developing stories that engage buyers
- Define 3 qualities of prospects who are ready to buy
Prerequisites › None
Advanced Preparation › None
RAIN Group is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors through its website: www.learningmarket.org/.