Are you generating all the revenue you should with your most important accounts?
Strategic account management is vital to the success of any professional services firm, but the truth is many companies don’t know how to effectively handle the process. Too often it’s confused with sales, and few people know how to construct a strategic account management team that is truly built for success.
In this webinar, RainToday Publisher and RAIN Group Co-President Mike Schultz shows you how to manage your strategic accounts so that you maximize their potential and generate new revenue for your business.
Specifically you’ll learn:
- The 7 essential keys to success for strategic account management initiatives
- The 8 roles strategic account managers must play in order achieve the most success
- How strategic account management and sales are different
- The 5 stages of the RAIN Group Strategic Account Management Process
- The significant differences between what high performers do for strategic account management vs. the rest
Presenter: Mike Schultz
This webinar was broadcast on June 12, 2012
Duration: 90 minutes, including a 30-minute question-and-answer session
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100% Money-Back Guarantee: If you are not satisfied with the content in this recorded webinar, simply contact us and we will give you a 100% refund.