Needs Discovery: A Powerful Way to Improve Sales Results

Every prospect has needs. That’s not breaking news.

The real challenge is finding an efficient way to uncover those needs so that you can provide effective solutions and close more sales.

Needs discovery is an element of sales that is often short-changed, but it is critical to the success of any sales conversation. In this on-demand RainToday webinar, John Doerr, RAIN Group Co-President and co-author of the Wall Street Journal bestseller Rainmaking Conversations, gives you a systematic approach to understanding a prospect’s needs, from uncovering those needs to demonstrating how your solutions will help to satisfy them.

Specifically you’ll learn:

• The questions you should ask in order to unearth specific needs
• How to make sure you provide appropriate solutions to those needs
• How to show the impact your solutions will have on your prospect’s business
• How to put all of this together to create a can’t-miss formula for needs discovery in your sales conversations

Watch John in this essential webinar. He will give you a huge advantage in your efforts to build better relationships, bring in new business, and become a successful rainmaker.

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Presenter: John Doerr

This webinar was broadcast on Oct. 20, 2011.

Duration: 90 minutes, including a 30-minute question-and-answer session

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100% Money-Back Guarantee: If you are not satisfied with the content in this recorded webinar, simply contact us and we will give you a 100% refund.