The Power of Influence: 16 Ways to Get Buyers on Your Side

Have you ever wanted something so badly you could barely think of anything else?

You wouldn't be satisfied until you had it. And you would have done anything to get it.

As sellers, it's up to you to create that kind of desire in your buyers and help them make decisions to satisfy it by, of course, buying from you.

In this on-demand webinar, John Doerr, Co-President of RAIN Group and co-author of Rainmaking Conversations, teaches you how to make your influence felt in any sales conversation. By understanding 16 core principles, you'll learn how to speak with your buyers in a way that fosters trust, belief, and most important the desire to buy from you, giving you a distinct advantage in your quest to close more sales.

Specifically you will learn:

• The 16 Principles of Influence and how to use them to create better sales conversations
• How to combine emotion and justification to make your buyers truly invested in working with you
• How to reverse direction in order to keep your conversation on track if you sense your buyer is backing off
• How to get verbal, written, and public commitment from your buyer

Influence is an incredibly powerful sales tool, and it can be the difference between closing a deal and joining the long list of "also-rans." Learn these 16 principles, and you'll not only learn how to make your influence felt, but you'll have better conversations that lead to stronger business relationships and greater sales success.

Presenter: John Doerr

This webinar was broadcast on August 16, 2011

Duration: 90 minutes, including a 30-minute question-and-answer session

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