In an economic downturn many service firm leaders turn to marketing, and specifically brand building efforts, as the first place to cut. When in fact, your brand building activities (when done right) are the ones that can help generate leads, relationships, and trust—all key ingredients to winning new clients both in boom and in gloom.
Listen as we talk about building up your brand in a downturn with Mike Schultz, the publisher of RainToday.com, and President of RAIN Group. Specifically, we're going to revisit a Q&A session I had with Mike in a recent RainToday.com webinar.
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