Don't Let these Myths and Misperceptions Derail Your Cold Calling Efforts—An Interview with Wendy Weiss

RainToday.com's Podcast: Marketing & Selling Professional Services

We've all heard the rumor: cold calling is dead and doesn't work anymore. Nonsense, says Wendy Weiss, The Queen of Cold Calling^TM. It's actually the perfect tool for today's economy she says.

"It's direct. It's effective. The problem is most people do it really badly, which is why it doesn't work for them," Weiss says.

Their poor cold calling efforts stem from myths and misperceptions about the technique. One of the biggest myths is that cold calling is a natural talent, she says.

"There's this myth of the born salesperson or the person that is simply born knowing how to communicate on the phone and they simply know how to cold call," Weiss says." What we're really talking about is a communication skill. Cold calling is a communication skill. Selling is a communication skill. And like any communication skill, cold calling can be learned and it can be improved on."

Listen as Weiss discusses:

• The biggest mistake people make when cold calling
• How to grab a prospect's attention during a call
• How your beliefs can derail your conversations
• Topics she'll be addressing in her upcoming webinar, The New Rules for Cold Calling in 2011