How Publishing a Book Can Generate Business Revenue—An Interview with Stephanie Chandler

RainToday.com's Podcast: Marketing & Selling Professional Services

Publishing a book is a challenging process, but the increased opportunities you get as a result are worth the effort.

Those opportunities include exposure in the media, speaking engagements, referrals, and increased business, says Stephanie Chandler, custom publisher and author of Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business.

"I know an attorney—she's a family law attorney—she wrote a parenting guide and started sending it out to the local marriage and family therapists in the area, and they ended up referring her clients. She ultimately built the largest law practice in town," she says.

The media, in particular, like to interview authors because they consider authors industry experts, Chandler adds.

"Any newspaper, magazine, television show, or radio show loves to interview authors because authors are the experts. They're the authorities in their fields," she says. "So, while it might be a lot of work to put a book together, you can create so many fabulous results because you have that book, and you can get quoted in major media and your local hometown media and really get known for what it is that you do."

Listen as Chandler discusses:

• How book publishing helped service professionals grow business
• The pros and cons of traditional publishing vs. self-publishing
• How to get started writing a book
• The benefits of print publishing and electronic publishing