How to Attract Clients and Make Money Using Webinars—An Interview with Lee Salz

RainToday.com's Podcast: Marketing & Selling Professional Services

Webinars are an excellent way to build your brand, demonstrate your thought leadership, and generate leads. They can also fill the gap when companies are not able to send staff to training. And if they're attendee-funded events, you can make money from them. But in order for webinars to succeed, whether they're free or paid, you have to have a strategy.

Listen as Lee Salz, author of Stop Speaking for Free: The Ultimate Guide to Making Money with Webinars, discusses the benefits of webinars and what you must do to get people to attend. Specifically he explains:

• Strategies for free speaking engagements vs. attendee-funded events
• The biggest disconnect between speakers and their target audience.
• How to pick a topic to speak about
• 4 tips to create webinar titles that grab people's attention

* Full Disclosure: the link to purchase Stop Selling for Free is an affiliate link. And while the authors offered to pay us a small commission for anyone who purchases the book through us, we wouldn't promote it if we didn't think it was an excellent resource.