RainToday.com's Podcast: Marketing & Selling Professional Services
In this episode, we talk about how your firm can transition from basing its fees on hourly rates to basing its fees on the value your firm delivers. Alan Weiss, author of the seminal book, Value-Based Fees: How to Charge and Get What You're Worth, explains why firms should use value-based fees, how firms can start adopting them, and how to respond to client objections.