How to Turn Client Objections into New Sales—With John Doerr

RainToday.com's Podcast: Marketing & Selling Professional Services

How many times has a prospect objected to your price? How often have you heard people say it isn't a good time to buy your services? Client objections are a way of life, but they aren't the end of a sales conversation. They are, in fact, a good thing because they show there's an interest. Following the strategies described in this podcast, you can get past client objections and make the sale.

The key is to understand the reason for the objection so that you can properly address it. Listen as John Doerr, RainToday founder and RAIN Group President, explains:

• How to respond when a prospect or client says your price is too high
• What to do when clients drag out the sales process and are unwilling to make a commitment
• How to respond when clients won't openly discuss their objections
• Common mistakes sellers make when responding to objections