How Your Business Can Succeed Despite a Tough Economy—An Interview with Sandy Blaha

RainToday.com's Podcast: Marketing & Selling Professional Services

A difficult economy can mean the downfall for many businesses. But if your firm enters that atmosphere with a plan and a process, it can not only survive but succeed.

When you create a plan that aligns your firm's decisions, priorities and business drivers—and execute that plan—you are well-armed to handle economic 

challenges and market fluctuations, says performance management expert Sandy Blaha.

When things get difficult, "we like to wander off and get upset and fearful," she says. "But if you know where you're going and you're all aligned with the [firm's] number one priority, it makes all the difference."

Listen as Blaha explains what a strategic performance plan looks like, discusses the 4-3-2-1 Strategic Core Business Framework she created to help businesses grow, and explains how one firm is succeeding because of their performance plan.