The Best Way to Sell Professional Services—An Interview with Tony Rutigliano

RainToday.com's Podcast: Marketing & Selling Professional Services

Contrary to popular belief, there is no one way to sell. In fact, the best way to sell professional services is your way. Use your individual strengths and talents to succeed, says Tony Rutigliano, co-author of Strengths Based Selling. Even people who have talents not associated with typical sales traits can be successful salespeople.

"So many pieces of advice that you get as salesperson is about the way to sell or a way to sell, but what we want to strongly encourage is that you discover your way to sell and stick with that," he says. "You have unique talents, you have unique abilities, you have unique experiences, and if you're able to put those to work, it's a formula that can work only for you. No one else's formula will work as well for you."

Listen as Rutigliano discusses:

• Some of the talent themes in the Clifton StrengthsFinder assessment
• How people with those talents are succeeding in sales
• The effect customer engagement has on sales
• How salespeople can build customer engagement