Turn Your Firm into a High-Performance Machine—An Interview with Joe Calloway

RainToday.com's Podcast: Marketing & Selling Professional Services

If your firm fails to achieve high performance, you may need to align your organization. Start with your vision and then determine if your culture matches your vision, if your strategies advance your vision, and if your client experience advance those strategies.  Your vision, however, must be a real working tool if you want to have any strategy at all, says Joe Calloway, co-author of the book Never By Chance: Aligning People and Strategy Through Intentional Leadership and partner in Engage Consulting Group.

Listen as Calloway talks with RainToday Publisher Mike Schultz about the importance of not only understanding what you do well and better than anyone else but also understanding your prospects and their needs more than anyone else. Only then can you be truly relevant.