Strategies that Stick: What It Takes for Firms to Embrace and Execute a Marketing Plan - An Interview with John Doerr

RainToday.com's Podcast: Marketing & Selling Professional Services
 

Service firms oftentimes have no problem creating marketing plans. They have problems implementing them. And, even when they do implement marketing plans, they often stop prematurely, before the results have a chance to materialize, and declare, "Marketing doesn't work!"

John Doerr, president of RAIN Group, founder of RainToday.com, and co-author of Rainmaking Conversations and Professional Services Marketing, explains what it takes for firms to implement a strategy.

RainToday Members: Click here for exclusive access to the full interview with John Doerr.