What Makes People Buy?—The Members-Only Interview with Martin Lindstrom

RainToday.com's Podcast: Marketing & Selling Professional Services

When people buy professional services, their purchasing decisions are made at an emotional level. Something in a firm's presentation or values strikes them on a subconscious level. That is why it's imperative that services firms not only present themselves well with their websites and marketing materials, but they also differentiate themselves from others in the field.

In this interview Martin Lindstrom, CEO and Chairman of LINDSTROM Company, Chairman of Buyology Inc., and author of Buyology—Truth and Lies About Why We Buy, talks with RainToday.com Publisher Mike Schultz about:

• His research into people's buying decisions
• How strong brand loyalty is similar to strong religious beliefs
• Whether sex sells
• How service firms must set themselves apart from their competitors
• How to get professionals thinking about new values that everyone in the organization buys into