What You Must Do to Keep Your Sales Pipeline Full—An Interview with Jeremy Epstein

RainToday.com's Podcast: Marketing & Selling Professional Services

If you've ever been trapped in the cycle of having a lot of client work and then having none, more than likely, it's because your marketing efforts weren't continuous. You have one marketing push followed by all-out work only to lift your head at the end and discover you don't have any leads. So you do another marketing push, and the cycle continues.

You can avoid such trials of feast or famine when you make marketing part of your everyday life, says Jeremy Epstein, founder of Never Stop Marketing and author of It's All on the Blog, Don't Buy the Book. Everyone from the accounting department to the CEO can play a role in nurturing client relationships and helping to spread the word about the firm.

Listen as Epstein explains:

• Why marketing must be at the core of a firm's day-to-day activities—with all employees involved
• The benefits firms can see as a result, including lower cost of sales
• The important role social media plays in modern marketing—and why firms are foolish to ignore it
• Creative easy-to-apply things firms can do to enhance their marketing efforts