Vol. 8 No. 22 - May 30, 2012
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Vol. 8 No. 22 - May 30, 2012 --- Free Content in This Issue - Open Access until June 6, 2012 --- Vote for your favorite RainToday content each week on Facebook It Won't Kill You to Follow Up The Only Thing You Need for a Successful Cold Call How to Handle the Dreaded Courtesy Conversation, Part 1 Sales Presentations: 9 Tips to Effectively Use Handouts during Tele-meetings How to Turn Cold Calls into Hot Sales Leads RainToday's Readers' Choice Winner for May 23 Upcoming Events This Week on the RainMaker Blog:
It Won't Kill You to Follow Up Following up with prospects and clients is the most resisted marketing activity, but it may be the most important. It can start a business relationship, close new business, help you stand out from your competitors, and put you ahead of the line when it comes to new projects. If you find you keep putting it off, Robert Middleton has some advice to make it easier and more successful. Click here to read more. Upcoming Webinar - June 12: In this webinar with RainToday Publisher and RAIN Group Co-President Mike Schultz, you’ll learn how to manage your strategic accounts so that you maximize their potential and generate new revenue for your business. Specifically you will learn:
The Only Thing You Need for a Successful Cold Call Most people struggle with cold calls because they just can't get prospects to give them their time. People are pounded by so much information that they block things out. They've become particularly adept at tuning out salespeople. In this podcast, Jim Keenan, author of the ebook All You Need for a Successful Cold Call, explains how to get around that coping mechanism, capture prospects' attention, and get them to talk with you. Click here to listen to the podcast. How to Handle the Dreaded Courtesy Conversation, Part 1 You realize the person who called you has no intention of buying your services. They called out of courtesy to the person who referred them. Every part of you wants to walk away and not put any effort into the conversation. But don't. In this article, Vickie K. Sullivan explains three ways to handle that type of situation so that they reconsider working with you. Click here to read more. Sales Presentations: 9 Tips to Effectively Use Handouts during Tele-meetings When it comes to handouts and presentations, we've fallen into the trap of reading to our listeners and treating them like 2-year-olds. And that drives audiences crazy. Follow these tips during tele-meetings to not only keep from annoying listeners, but help them get the most out of your message and your handout. Click here to read more. How to Turn Cold Calls into Hot Sales Leads Cold calling remains a tremendously effective sales tactic--when done the right way. The key to success is to understand and master the techniques that get you in the prospect's door instead of getting the door slammed in your face (or the phone slammed down). By following the strategies and tactics in this cold calling kit, you'll begin to turn your cold calls into hot leads. Click here to read more. RainToday's Readers' Choice Award Winner for May 23
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