Vol. 8 No. 25 - June 20, 2012
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Vol. 8 No. 25 - June 20, 2012 --- Free Content in This Issue - Open Access until June 27, 2012 --- Vote for your favorite RainToday content each week on Facebook The Best Time to Send Marketing Email The Top 3 Reasons Why Clients Don't Buy 5 Strategies for Selling to Nonprofit Organizations Applying the 4 Ps of Marketing to SEO Landing Page Redesign Doubles Conversion Rates and Results in $65K Cost Savings RainToday's Readers' Choice Winner for June 13 If you like this free newsletter, please show your support by sharing it with a colleague, friend, or client. Click here to share. Upcoming Events
This Week on the RainMaker Blog: The Best Time to Send Marketing Email Ask any email marketer when the best time is to send marketing email, and chances are they will say it depends. It depends on your business, and it depends on your ideal customers. However, company email tests have shown that certain buyers are more likely to read and respond to your email on particular days. Listen as marketing expert Matt Heinz discusses what day usually works best for contacting C-level executives, how to prevent email from being labeled as spam, and how to grow your email list. Click here to listen to the podcast. >> Learn More: Watch Matt Heinz's on-demand webinar Accelerate Sales with Better Email Marketing Practices. Get the Team Involved: "I can log on anytime and look at articles, download books, or see a webinar. I think it is the best service of its type around...high quality, on demand." - Diana Mercer, President, Peace Talks Mediation Services, Inc. Learn More About Corporate Membership Today The Top 3 Reasons Why Clients Don't Buy Why a client buys—or doesn't buy—can seem like a mystery. You could do what you consider are all the right things and the buyer still walks away. Or you might think you completely screwed up the deal only to have the prospect agree to hire you. The truth is there are definite things that can derail or advance a sale. Here's a look at the top three. Click here to read more. 5 Strategies for Selling to Nonprofit Organizations Whether you are looking to the nonprofit sector as a new vertical to grow your business or you are already pitching your services to the more than 1.5 million tax-exempt organizations in existence today, knowing the challenges nonprofits face is essential for planning how to position, prospect, and sell to those organizations. In this article, Lindsay Nichols explains the five greatest challenges facing nonprofits and how businesses can position themselves as part of the solution. Click here to read more. Applying the 4 Ps of Marketing to SEO The 4 Ps of marketing are often seen as part of a bygone era, but that's not entirely true. If you understand the principles behind each of the Ps, you can use them to provide focus and direction in your SEO campaigns. Click here to read more. Landing Page Redesign Doubles Conversion Rates and Results in $65K Cost Savings Axway, a B2B software and services company, knew it needed to use targeted landing pages to direct customers to the right information and ultimately purchase products and services. But it also knew its landing pages could be better. It hired an outside firm to test the pages and discovered that certain modifications increased leads, increased conversion rates, and reduced by half its cost per lead. Click here to read the case study. RainToday's Readers' Choice Award Winner for June 13
Read Our Book: The Wall Street Journal bestseller Rainmaking Conversations by Mike Schultz and John Doerr provides a proven system that will help you master the art of the sales conversation so you can close more deals, bring in more revenue, and be more successful. |
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