Robert Croston is Vice President and Principal Consultant at Wellesley Hills Group, a consulting and marketing services firm that helps service companies to grow. Bob's 20-plus year career in marketing, brand management, advertising, and sales management includes diverse experience in financial services, higher education, consumer goods, and professional services.
Bob is well published and particularly skilled at strategic planning and brand development; having crafted campaigns and positioning platforms for noteworthy brands such as General Motors, Fidelity Investments, Bank of America, Harvard Business School, BEA Systems, Nellie Mae, and the U.S. Department of Commerce.
Bob has been at the forefront of practicing truly strategic and integrated marketing communications. He pioneered the creation of accelerated development and assessment tools to cost effectively offer advanced marketing and brand services to emerging companies. Bob also has established training programs on complex communication issues to educate and demystify the marketing process.
Bob can be reached at rcroston@whillsgroup.com.
Articles by Robert Croston
