You already know that the media is one of the best avenues for promoting your business, because it adds credibility to your message, positions you as the expert, and, best of all . . . it’s free.

So you’ve done a few interviews and gotten quoted in a few articles, but those just left you hungry for more. Now, how do you expand on the contacts you’ve already made? The key to getting more exposure is to build relationships with media professionals.

A steady media contact is like a key to the city of free publicity. Reporters will actually start calling you for interviews and quotes instead of the other way around. But developing such relationships is not that simple; they take work on your part.

The good news is that when you master these relationships, you’ll find publicity much easier to achieve than convincing a new media person that your message deserves to be heard. Use the following tips for building your relationships with the media.

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