Marketing Tactics: Writing

• How Storytelling Markets, Differentiates, And Sells Your Services

Callan, Marcie

• The Top Ten Reasons To Send a Handwritten Note

• How To Create A White Paper That Brings Prospects To You

Gesenhues, Amy

• 4 Simple Steps To Creating An Effective Case Study
• Partnering With Clients To Create Your Next Winning Case Study

Ginsberg, Scott

• Compulsively And Creatively Collecting Content For Your Writing & Thought Leadership: Part I / Part II

Gould, Rebecca

• Beyond Proofreading: The Real Way To Edit And Brand Your Writing
• How To Write A Great Online Article: 6 Tips From RainToday's Editor

Huff, Dianna

• "What's In It For Me?" - Selling The Benefits

• If You Could Have Only One Tool In Your Kit

Martel, Bob

• Direct Mail Endorsement Marketing: Three Simple Steps

McLaughlin, Michael

• Writing For Results: How To Get Marketing Mileage Through Publishing Articles

Murray, Glenn

Nicastro, Ernest

• Five Sales Letter Mistakes To Avoid
• The Ten Commandments (Plus Five) Of Highly Profitable Sales Letter Writing
• How Empty Words Can Cripple Your Sales Writing

Parker, Roger C.

• Designing A Reader-Friendly E-Book: 10 Mistakes To Avoid

RainToday.com Research Team with Evan Zall

• Says Who?: Empowering Your White Paper With Research

Stelzner, Michael

• Getting The Most From Your White Paper Marketing

Usborne, Nick

• A Simple Test For Writing Excellent Web Copy