Marketing Tactics: Articles On Publicity/PR

Hayden, C.J.

A Few Simple Strategies For Attracting Media Attention
Shaping How The Media Portrays You

Lontos, Pam

Interviews, Messages, And More: How To Leave A Lasting Impression With The Media
It's Not What You Say, But Where You Say It: Getting Publicity For You And Your Firm

Lotane, Phil

Sweat, Spending, and Serendipity: Practical Advice for Entrepreneurs Selling Professional Services

Marcus, Bruce W.

Stick With Me, You'll Get To Hollywood: Surviving In The PR Agency Game Part One / Part Two
Be Nice To The Journalists: When To Break The Rules Of PR
Dealing With The Media: No Matter What I Say They Get It Wrong
Escaping From The PR Dark Ages

Schakenbach, Jim

A Professional's Guide to Successful Trade Coverage

Schultz, Mike

What To Expect From PR
How Not To Evaluate Service Firm Ads

Scott, David Meerman

Reaching Buyers Directly: The New Rules Of News Releases

Wacek, Michele Pariza

How Not To Write A Press Release

Marketing Tactics: Publicity/PR