Tactics That Bring Prospects To Your Events

According to the nearly 200 buyers of professional services who we surveyed in RainToday's research study, How Clients Buy, direct mail, email, and telephone calls are among the least likely ways that service buyers use to find out about service providers.

The top methods (after referrals) buyers look for service providers are through:

• Attending presentations at conferences (69% of buyers somewhat or very likely to use)
  
  
• Personal awareness of the provider (69% of buyers somewhat or very likely to use)
  
  
• Attending in-person seminars delivered by the provider (67% of buyers somewhat or very likely to use)

But how do you fill the seats? We asked those survey participants who attended seminars, presentations, and webinars how they are most likely to find out about such events. Here are the top tactics they mentioned, in order:

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